Advantage Valley is Fertile Soil for Growth-Minded Entrepreneurs

Advantage Valley has always been a great place to start or grow a small business, and our team provides a wealth of resources to small business owners and entrepreneurs alike. Our FASTER WV (Fostering Advantages for Start-Ups & Entrepreneurial Resurgence in WV) initiative is here to identify, encourage, and support businesses like yours through a series of information-packed webinars and other helpful resources.

The outdoor recreation industry is thriving in West Virginia. Each year, tens of millions of people flock to the state to recreate in its forests, mountains, and charming communities. This activity supports 23,000 direct jobs and generates $700 million in wages and salaries for citizens of the state each year. Recognizing the economic development power of the industry, the State has invested hundreds of millions of dollars in projects that improve recreation infrastructure and create new destinations in recent years.

ELK RIVER TRAIL REGION

Outdoor Recreation and Business Opportunities

The Elk River Trail System is creating new opportunities for outdoor recreation, tourism, and small business growth across Central West Virginia.

Following the Elk River through portions of Kanawha, Clay, and Braxton counties, the trail welcomes cyclists, hikers, anglers, paddlers, boaters, and equestrians. It also connects visitors to the communities of Clendenin, Clay, Gassaway, and Sutton—each offering opportunities for new lodging, dining, retail, recreation, and visitor services.

As trail use and tourism grow, local businesses and entrepreneurs can help shape the visitor experience. Advantage Valley provides free business coaching and connections to resources for individuals interested in starting, expanding, or strengthening an outdoor recreation or tourism-related business in the Elk River Trail region.

Grow Your Outdoor Business

Advantage Valley Business Coach Sasha Strader works directly with entrepreneurs and existing businesses throughout the region. Whether you are exploring an idea or preparing to grow, Sasha can help you identify resources, develop your business strategy, and take the next step.

Connect with Sasha

Explore the Elk River Trail Town Development Plan

The 71-page Elk River Trail Town Development Plan outlines strategies for attracting visitors, supporting local businesses, improving community amenities, and maximizing the economic impact of the trail throughout the region.

View the Development Plan